Marcus Whitfield
Editor-in-Chief & Founder · FixItDial
Marcus has spent over 15 years covering the U.S. home-services industry — contractor licensing reform, trade-school economics, and the underbelly of the lead-generation business. He founded FixItDial after watching too many homeowners pay 3x what they should have because the existing directory sites optimize for ad clicks instead of actual outcomes.
What makes FixItDial different
Three things, in order of importance:
- One tap, one pro. Tap the orange phone button and you’re instantly on the line with a licensed local pro. No form, no shopping your details to five competing companies, no waiting 48 hours for “quotes”.
- Verified licensing. Every provider in our directory is checked for active state licensing and liability insurance before being listed. We re-verify annually and remove any pro with unresolved complaints.
- Independent pricing data. Our pricing calculators are compiled from public cost guides, BLS service-industry indexes, and direct provider surveys — not from the bidding behavior of our advertisers. Same number whether you’re a paid partner or not.
How we verify providers
Before a provider appears on FixItDial, we check:
- Active state license in the state(s) they serve (e.g., CSLB in California, TDLR in Texas).
- Valid liability and workers’ comp insurance.
- Better Business Bureau standing for businesses claiming accredited status.
- No unresolved consumer-protection complaints in the past 18 months.
- 24/7 dispatch availability for pros listed as emergency providers.
We do not accept payment for placement on the public directory. Featured-listing subscribers are clearly labeled as Sponsored and held to the same verification standards.
Our editorial standards
Editorial content on FixItDial follows Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness). Every blog post is reviewed by our editorial team before publication. We disclose AI assistance in content creation where it’s used, and human editors review every word.
We do not publish sponsored posts disguised as editorial. If a piece is funded by a partner, it’s labeled Sponsored at the top of the page.
Reach the editorial team
Questions, story tips, corrections, or partnership inquiries:
- General: hello@fixitdial.com
- Editorial: editorial@fixitdial.com
- Press: press@fixitdial.com
- Providers (list your business): partners@fixitdial.com
- Privacy: privacy@fixitdial.com
Or use our contact page